
A second Etsy shop earns its cost when it reaches an audience the first store cannot, not when it holds a copy of the same listings. The test is audience separation: a different buyer, a different price band or a different platform with its own search behaviour. Where two stores compete for the same search terms, the d
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231Print on demand manufacturing is a production model where a product is made after an order arrives rather than before it. No finished goods wait in a warehouse, and no design carries a minimum run. A store lists a custom shirt, a buyer orders one piece, and the factory produces that piece alone. What changes is the eco
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206Running a POD Storefront Without a Marketplace A standalone POD store is a custom storefront on your own domain where you control the listings, the customer relationship, and the traffic. You keep the customer email, you set the price without a marketplace fee stacked on top, and you own the brand equity you build. The
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133The Four Questions International POD Selling Has to Answer International POD selling runs on four answers: where the order ships from, who is the importer of record, which taxes apply at the border, and what happens when a parcel is refused. Write those down per destination and cross border selling stops being a gamble
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303How to Structure Pricing Tiers Across Product Lines Pricing tiers work when each tier answers a different buyer rather than when each tier clips a margin. A three tier structure across your product lines might run an entry tier for impulse items, a core tier for the products most buyers choose, and a premium tier for c
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