Thanks to the upgrade of social marketing gameplay, many e-commerce sellers have started selling through social media. At the same time, many internet celebrities, after accumulating a large number of fans, have transformed into e-commerce and made money by selling goods through Print On Demand.

Print on Demand means that you collaborate with suppliers like CatKissFish to customize products with design elements, such as socks or T-shirts.

So, how can POD mode efficiently select products? CatKissFish tells you that the product selection direction can be summarized as audience+creativity+category.

Unlike traditional product selection strategies that can simultaneously target both the target audience and category, the POD model often requires prioritizing the target audience to position the category based on their preferences or focus. Because most POD products are not functional products but belong to impulsive consumer products, the impulsive consumer group is the main audience for this type of product.

Considering the characteristics of the target audience, it is recommended that sellers choose the direction with fanatics, such as pets, anime, special groups (rainbow people, egalitarians, soldiers, etc.), golden phrases or hobbies (outdoor, diving, comprehensive combat, etc.), etc.

However, the products that everyone will impulsively consume are different. To maximize the value of such products, it is necessary to dig deep into the user's focus. Therefore, personal experience and interests are the two preferred directions for crowd positioning.

For example, those who own pets are often familiar with the pet enthusiast community, making it relatively easy to do so. They can gain a deeper understanding of the pain points of pet owners and thus develop more targeted products.

In the impression of many people, creativity is completely equivalent to design, and this understanding is one-sided. For early sellers of POD products, there is a more convenient way to creatively select products, and there is no need to hire a style designer to specifically design them. Through the CissKissFish platform, based on existing popular styles, unique patterns, and elements can be combined to fully open up differentiation and form the selling points of their products.

Novice sellers should focus their energy on image selection in the early stages. We know that product selection requires selecting elements of popular products and integrating them into one's product. And this method is to extract the creative elements of POD products that have the same audience as their products, and then integrate them to form their creativity.

For example, the advertisement for a POD T-shirt recently posted on Facebook in the following picture shows that the T-shirt is relatively ordinary in terms of style design and color matching, but the graphic targets outdoor enthusiasts. In addition to the keyword element Hike, there are also two elements: nature (wildlife, scenery) and golden phrases. The combination of three elements can lead to various variants, and sellers can print patterns, names, or team names on the back of the T-shirt as needed.

Due to the feature that POD does not require early stocking, it is very convenient for sellers to conduct product graphic testing. Graphics with good sales can be retained as regular creative designs for long-term use, while graphics with poor sales can also be quickly discarded, which is beneficial for novice sellers

Due to the feature that POD does not require early stocking, it is very convenient for sellers to conduct product graphic testing. Graphics with good sales can be retained as regular creative designs for long-term use, while graphics with poor sales can also be quickly discarded. This has a high fault tolerance rate for novice sellers, undoubtedly saving a lot of costs.

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