Print On Demand, how do you choose the products you want to sell?

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POD has a wide range of applicable categories. In addition to the common categories such as clothing, water bottles, bedding, and pendants, POD can also be applied to office supplies and electronic products in principle. However, this requires consideration of demand. Products are too innovative, will there be so many people paying for them?

Based on the above situation, unlike the two major links that rely more on imagination and intuition, it is recommended that you conduct more rational analysis and be data-driven when selecting categories. Here are two directions for category selection:

1. Research hot selling

Studying hot-selling products is the most direct way to select them, as they have been validated by the market and have a relatively low error rate in product selection. At this point, the seller may think, there are already so many sellers in these categories, can I have a chance? There is no problem at all. As long as your creativity is different, your product can still form a difference from other products, which is also one of the reasons why the POD mode is very suitable for beginners.

The famous e-commerce platform "Etsy", due to its specialty in handicrafts, often has avant-garde POD product selection strategies for sellers. They can use product selection tools or directly search for "POD" or "Print on demand" on the Etsy website.

2. Research trends

Generally speaking, researching trends can help sellers identify categories where competition is not yet intense, making it easier for sellers to seize the opportunity. However, the downside is the lack of sufficient market validation. It is recommended that sellers conduct small-scale testing in the early stages.

The best way to study trends is to analyze related keyword search trends, which can be easily achieved with the help of Google Trends. For example, in recent POD-related keywords,"print-on-demand jewelry" has shown a soaring trend, which is a category direction that can be considered shortly.

Through the product selection guide of POD, it is not difficult to find that the gameplay in this mode is relatively free and easy to form differentiation. However, the prerequisite is to have a sufficient understanding of the target audience. Therefore, it is recommended that sellers interested in this mode try to choose products based on their interests and experience, and then use CatKissFish to create POD products with their own style and memory points.


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