Discover the best online marketplaces and platforms to launch your print-on-demand business.

In today's booming eCommerce world, print on demand (POD) has emerged as a low-risk, high-reward business model for entrepreneurs. Whether you are a designer, artist, or entrepreneur, the concept of creating and selling custom products without having to handle inventory or shipping can be incredibly appealing. But with so many platforms available, it can be difficult to know where to sell your print-on-demand creations. In this article, we will dive into the best places to sell your print-on-demand products, considering factors such as ease of use, marketplace size, product options, and potential for profit.

1. Etsy: The Best for Niche and Creative Designs

Etsy is one of the most popular online marketplaces for handmade, vintage, and unique products, making it an excellent platform for selling print-on-demand items. With millions of active buyers seeking one-of-a-kind items, Etsy is particularly well-suited for designers and artists offering niche or custom products. Whether you’re selling custom t-shirts, mugs, phone cases, or wall art, Etsy gives you access to an audience that values creativity and craftsmanship.

The process of setting up a print-on-demand store on Etsy is relatively simple. Once you connect your Etsy store to a POD provider like Printful or Printify, the POD service will handle everything from product printing to shipping directly to your customers. Etsy also provides an intuitive user interface for managing listings, customer messages, and orders. With its robust search features, you can ensure that your products are discoverable by people searching for similar items. However, competition is fierce on Etsy, so it’s important to create eye-catching listings and market your products effectively to stand out.

Key advantages of selling on Etsy:

Massive audience of creative buyers.
Support for custom, handmade, and unique products.
Simple integration with POD services like Printful.
Built-in marketing tools (advertisements, social sharing options, etc.).


2. Shopify: The Best for Brand Building and Scalability

If you want to build a dedicated online store for your print-on-demand products and scale your business, Shopify is an excellent choice. Unlike marketplaces such as Etsy or Amazon, Shopify allows you to create a fully customizable eCommerce website where you have complete control over your branding, pricing, and customer experience. This level of flexibility can be especially beneficial if you want to create a strong brand identity and cultivate customer loyalty.

Shopify offers seamless integrations with top print-on-demand providers like Printful, Printify, and Gooten, so you can easily create and sell custom products. Shopify's powerful analytics tools also give you insights into your sales performance, customer behavior, and marketing effectiveness. While there is a monthly subscription fee to use Shopify, the platform’s robust features and scalability make it worth the investment for serious entrepreneurs. Plus, Shopify’s app marketplace provides a wide range of tools to enhance your store's functionality, from marketing to customer service.

Key advantages of selling on Shopify:

Complete control over branding and customer experience.
Powerful eCommerce features for growth and scalability.
Integration with top POD providers and third-party apps.
In-depth analytics and insights into sales and traffic.


3. Redbubble: The Best for Passive Income with Art and Designs

Redbubble is a platform that primarily focuses on artwork and designs, making it a great place to sell print-on-demand products if you’re an artist or graphic designer. The platform allows you to upload your designs, and Redbubble will handle all the printing, packaging, and shipping. It offers a wide range of products to customize, including apparel, accessories, home décor, and stationery.

One of the biggest advantages of Redbubble is its passive income model. Once you upload your designs, you can set your profit margin for each product, and Redbubble takes care of the rest. While the competition on Redbubble can be high, it’s a fantastic platform for artists looking to showcase their work without worrying about the logistics of running an online store. Additionally, Redbubble's global reach means you can potentially sell to customers all over the world, without needing to worry about international shipping.

Key advantages of selling on Redbubble:

Perfect for artists and designers to showcase and sell their work.
Passive income through product sales after upload.
Global reach and exposure to a large audience.
No upfront costs or inventory management required.


4. Amazon Merch: The Best for Reaching a Global Audience

Amazon Merch (also known as Merch by Amazon) is one of the most powerful platforms for print-on-demand entrepreneurs due to Amazon's massive customer base. When you join Merch by Amazon, you can upload your designs to be printed on various products such as t-shirts, hoodies, and other apparel. The benefit of Amazon Merch is that your designs are listed on Amazon.com, which is one of the most visited eCommerce websites in the world.

Merch by Amazon operates on a royalty-based system, meaning you earn a royalty for each sale made. Amazon takes care of printing, shipping, and customer service, so you can focus entirely on designing and marketing your products. One of the key benefits of Amazon Merch is that your products are eligible for Amazon Prime, giving you access to a huge audience of Prime members who are more likely to purchase. Additionally, Merch by Amazon allows you to scale your operations by offering new designs and targeting a variety of product categories.

Key advantages of selling on Merch by Amazon:

Massive exposure to Amazon’s customer base.
Products are eligible for Amazon Prime, increasing potential sales.
Automated production, shipping, and customer service.
No upfront costs and low barrier to entry.


Conclusion: Choosing the Right Platform for Your Print-on-Demand Business

In conclusion, there is no one-size-fits-all answer to the question of where to sell your print-on-demand products. Each platform offers unique advantages depending on your business goals, your niche, and your level of commitment. If you’re an artist looking for passive income and exposure, Redbubble may be the best fit. For those interested in building a scalable brand with more control over their business, Shopify offers unparalleled flexibility. If you want to tap into a large customer base while keeping the process simple, platforms like Etsy and Merch by Amazon are excellent choices.

Ultimately, the best place to sell print-on-demand products depends on what you want to achieve. Consider your target audience, the type of products you want to sell, and how much control you want over the process. By carefully selecting the right platform, you can maximize your chances of success and create a profitable print-on-demand business.


This structure is designed to be informative and optimized for SEO with clear sectioning, making it easy for readers to follow. Each platform is thoroughly explained, and key advantages are outlined in bullet points to enhance readability.